Claire Swinarski 

When I was seven years old, I wrote a picture book about a turkey named Mike, and the rest is history. Ever since, I've been scribbling away in various print and online outlets.

In 2016, I launched my company to help businesses simplify their storytelling. I've worked with dozens of entrepreneurs and national brands on their website, newsletter, email, and social media copy. Let's face it--you have better things to do than stare at a blank screen, especially if you're a business owner. 

A graduate from the University of Wisconsin-Madison School of Journalism and Mass Communication, I'm also a freelance journalist whose work has been featured in numerous publications. Some of my bylines include The Washington Post, Vox, Cosmopolitan, Seventeen, Good Housekeeping, Woman's Day, Milwaukee Magazine, Mom.Me, Apartment Therapy, The Week, Bridal Guide, Bride & Groom, Verily, Relevant, and many more. If you'd like to catch me regularly, I write about all things bridal for both WomanGettingMarried.com and Veil, a midwest-based wedding magazine. I also have a podcast

I eat a lot of burrito bowls and I shamelessly Instagram my lattes. I've read the entire Harry Potter series multiple times--and yes, I'm a Gryffindor. I married my software engineer husband in 2015 after we discovered a mutual passion for stories, sunshine and Jesus. We live with our son Benjamin outside of Milwaukee, Wisconsin. 

 

 

 

"Why should I hire a copywriter?"

 1) Because your business deserves clear, clever writing that tells a story in your voice, not templates you found on Google.

2) Because the #hustle already takes 24 hours--are you telling me you have extra time on your hands you'd like to spend sitting in front of a blank screen, trying to remember what you learned in AP English?

3) Because according to Inc.com, bad writing costs businesses billions of dollars every year. 

 

"One day I will find the right words, and they will be simple."

-Jack Kerouac

Copywriting
When you're launching digital products or upgrading your business, you probably don't have time to wordsmith your About page to perfection. I write copy for clients' websites that attracts, engages, and sells. Your voice, your style, your messaging--my impeccable grammar. 

 

Wordsmithing
You have a website, but it's just not reading quite right. You're attracting the wrong clientele and wasting time on projects you don't want when you could be cozying up to some dream clients. I can look over your website and add some much-needed TLC to take it from "blah" to "BAM."

Content Marketing
Everyone knows content is key, but who has the time to write it all?! I've written launch emails, newsletters, and social media copy for small businesses and brands. I can handle everything from your Instagram captions to your webinar descriptions to help you find your tribe and convert content to sales.

 

"What's the process? "

Step One
Stare at your blinking cursor. Panic. All is doomed. Wait--maybe it would save a lot of time and energy to just hire a writer to handle this project.

Step Two
Hi! We have an in-person or virtual coffee date so I can learn who you are, what goals you're trying to achieve, and what type of writing you need to get there.

Step Three
I design the words you need, whether it's a newsletter for your email list or copy for your website. 

Step Four
You sit back and relax, knowing that your message is being communicated in your authentic voice. That means less time stressing out and nail-biting, and more time for wine and Netflix. 

"I'd rather DIY my copy, but I'm not sure how to get started."

Looking for a "Canva for copy"? I totally get it. Check out my DIY Your Copy Collection for guides on brand voice, about pages, and more.

Lindsay Goldenberg

Editor-In-Chief, Woman Getting Married

Leah Bisch

Stationery Designer

"Since Claire joined our team, she has not only contributed extremely well-written and thoroughly researched pieces, but her tone is always spot-on for our audience. She is deadline oriented and a pleasure to work with. I feel lucky to be able to work with her!"

"Working with Claire was easy and seamless. She was great at helping me infuse more personality and humor into my copy."